Independent Google Ads consultant in Melbourne. Trusted by Uniqlo, Cadbury, Michael Hill Jewellers and more.
Who I help grow
Global brands and Australian agencies who demand results trust Saboo as their Google advertising expert.
Marketing teams, founders and business owners – from setting up your first campaign to scaling without wasting budget, I’ll help you skip the guesswork to focus on acquiring more leads and clearer ROI.
Design studios, creative agencies and marketers – I’ll deliver Google Ads campaigns under your brand, without the extra overhead. Your clients get great results, you get the credit.
I’m Amrit, and I founded Saboo to help you get more from Google Ads.
If you’re unsure where your budget is going, you’re not alone. I give you more confidence in your budget, more clarity around what’s working, and more leads that lead to meaningful results. How? By delivering crystal clear insights that drive better business.
Since 2013, I’ve worked with diverse companies and industries, and managed budgets from modest to the millions, but my approach remains the same. Thoughtful strategy, sharp execution and honest feedback – to help transform data into trusted decisions.
Whatever your campaign needs or business goals, I make Google Ads work for you.
Ads that pay their way
Whether you’re a local business or agency client, I build and manage full-funnel Google Ads campaigns that are tailored to your goals, connect with customers and grow sales.
Learn moreabout Google Ads campaign management
Your roadmap to results
Uncover wasted spend and fix tracking for underperforming campaigns. Get a thorough audit of your Google Ads account, and an easy roadmap to high-impact changes.
Learn moreabout Google Ads audits and strategy
Invisible support, visible results
As your behind-the-scenes Google Ads specialist, I create and manage campaigns under your brand, so you can offer clients a PPC expert without hiring in-house.
Learn moreabout white-label Google Ads
Confidence to run Ads in-house
In-house marketers or agencies – want to upskill your staff? I deliver hands-on Google Ads training for your team, including exercises in your actual account.
Learn moreabout Google Ads training
What it’s like to work with me
See why Australian businesses and agencies choose to work with me.
It was an absolute pleasure working with Amrit. First of all he had a very collaborative approach which made it very easy to work with him. He took all the details into consideration and provided swift and valuable insights and solutions. He was always proactive in providing suggestions to further improve performance. His efforts resulted in an increase in ROI year on year.
Amrit is great! Our sales increased dramatically while working with him. He genuinely loves what he does and wants the best for your business.
Really appreciate your help and also, look forward to working with you. I found you to be a true professional and easy to work with.
The client was quite happy to be challenged on their thinking and accepted all of the logic behind the recommendations. They’d never seen such extensive research and such clear recommendations! Thanks again mate, loving your work.
A snapshot of what’s possible
Get more than just data from Google Ads. Get clear insights, and a prioritised action plan to make business better. Here’s how my Google Ads strategies have helped transform businesses in Melbourne and across Australia – across local services, eCommerce, B2B and beyond.
Case studyCase studyCase studyFrequently asked questions
Yes. I’m a certified Google Ads specialist and PPC expert (pay per click consultant) with over a decade of experience, and all the logos.
More importantly, I’ve worked with enough businesses to know that certificates mean nothing if you can’t move the numbers. I bring practical experience and a relentless focus on what works.
I am! As a PPC specialist (or ‘pay per click’), I create PPC advertising with Google Ads. That means you only pay when people click on your ad to visit your business.
This targeted approach makes PPC a cost-effective advertising strategy, gives you full control over your budget, and enables us to track and optimise your campaigns for measurable results.
My pricing starts from $2.5k, with ongoing retainers depending on your monthly ad spend. That’s a senior specialist for less than the cost of hiring one in-house. For agencies, it’s the same expertise under your brand.
With an extensive business and IT background, my digital marketing experience spans SEO, SEM, websites, email campaigns and paid ads across diverse industries. I’ve now served businesses and agencies in Melbourne and across Australia as a trusted Google PPC consultant for over a decade.
I founded Saboo to help businesses gain more confidence, clarity and conversions from their Google Ads.
As a Google Ads professional, I’ve helped brands create and optimise their Google Ads strategy and campaigns. Partnered with agencies as their behind-the-scenes Google advertising specialist. And trained marketing teams so they can confidently manage Google Ads in-house.
Usually it’s one of three things: you’re paying for the wrong searches, the landing page isn’t converting, or your tracking isn’t measuring what matters.
Clicks only count when they come from people ready to buy. I look at the search terms you’re paying for, the page they land on and how conversions are tracked, then fix what’s holding your sales back.
It depends on what you need. An agency gives you a team, but your account is often run by someone you never speak to.
With me, you work directly with the specialist running your ads, someone who has managed Google Ads since 2013. No account managers, no runaround. And if you’re an agency, I can work behind the scenes under your brand.
You’ll usually see early signs within the first few weeks, as wasted spend is cut and campaigns start learning. Steady, reliable results tend to take around three months, depending on your budget, your market and how much data your account already has.
I’ll tell you upfront what’s realistic for your business.
Google Ads with clarity, simplicity and integrity. Whether you’re in Melbourne or anywhere in Australia, let’s talk about what better Google Ads could do for you, or your clients.